Our in-house Art Department can output your logo / personalised graphic to a suitable format for printing on to just about any product or surface. Preferably we require a vector based .ai, PDF or .eps file where possible! Illustrator art is vector based which enables colour separations and a clear final print. Vector art can be scaled to any size and printed on any output device without losing detail or clarity. See below for further information on file requirements.


Any fonts used in the production of art files should be converted to curves (outlines) prior to submission. If future typesetting will be required, the original font files must be included with the artwork file to be used on a Mac platform.

EPS (Encapsulated Postscript)

Eps files the most versatile file format and are the are standard format for importing and exporting Postscripts files and carrying information to computers, printers and image setters.

Eps files can be made up of text, graphics and images. They can be created in Illustrator, Acrobat and Photoshop and can be exported from Quark and InDesign.

When eps files are created in illustrator the file is a vector image which is not made of pixels and can therefore be scaled up or down without losing any quality. Photoshop eps files are raster images and contain pixels. Therefore when the image is scaled up or down the quality is restricted and may become very pixelated and print poorly. Eps files made in Acrobat or exported through Quark or InDesign can contain both vector and raster files so there use may be restricted.

Acrobat (PDF) Files

PDF files created from vector files must retain the editing capabilities of the program that was used to create them (e.g. Illustrator or Freehand). PDF files that contain raster elements must meet the minimum requirements for raster art files. PDF files created from page layout documents should be submitted together with the source documents, fonts and all supporting files.

Raster Artwork Files

All Raster elements and art files must be sized to 100% or larger than the actual imprint size. All Raster images must meet or exceed 300 dpi when rendered at the actual imprint size. All raster elements must be submitted in the proper colour space (CMYK).

TIFF (Tagged Image File Format)

Tiff is the leading commercials and professional image standard. Tif files are raster files that can be saved as RGB or CMYK and can be placed into most applications. They can be created in Photoshop and if created properly (300dpi & CMYK) the print reproduction will be optimal.

JPEGS (Joint Photographics Expert group)

A jpeg is a compressed raster file. Jpegs are most commonly used for the web and emailing. They are not limited to a certain amount of colour like Gif images are. Jpegs are the best format for compressing photographic images however they use a lossless compression which means that some quality is lost when the image is compressed. If the image is compressed too much the result is noticeably pixelated.

As jpeg files are predominantly RGB many issues arise when sent to an image setter for film output. The compression and colour-space of the files usually effects the output and colour matching in the print is inaccurate or sometimes nonexistent as they sometimes default to greyscale. Jpegs can be created using Photoshop and Illustrator and can be exported through InDesign & Acrobat. They cannot be used with Quark.

GIFS (Graphics Interchange Format)

Gif files are compressed raster images. Gifs use a lossless compression similar to Jpegs. The files are also saved for 72dpi screen viewing whereas 300dpi is the standard minimum for output. Gif’s are files that should not be used for pre-press they are more suitable for web design. Unfortunately Gif images keep popping up in art files made by amateur designers who use Word, Powerpoint or even Excel to create art.