8875 & 9674
Brand: Allen’s Client: Nestlé
Promotion: Limited Edition Allen’s Lolly jar to celebrate 100 years of Allen’s lollies.
Brief: Drive a stronger relationship with the Allen’s brand and increase lolly jar ownership among young pre-family adults.
Target Consumer: Parents who want their kids to be kids & the kids in Everyone.
Considerations:
- Freedom of childhood & the magic of lollies – CHILDHOOD WONDERMENT
- Desirable design to encourage re-use
- Celebrate 100 year of Allen’s
- FMCG
- In-House Design
- OEM Design
- Packaging
- PWP