Client: Penguin Books Australia
Job: 8827 – Penguin Tin
Brief: To design and produce packaging for a set of 5 Penguin classics to be sold as Christmas gift at Borders. Our response was to package the books in a tin that mirrored the iconic Penguin cover. Each side of the tin represented a different classic novel that was included in the package. The tin added value to the gift as an incentive driver and reduced wasted disposable packaging and encourage re-use.